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An honest look at the alternatives.
Where a generic ERP, a standalone CRM and the spreadsheets-plus-WhatsApp status quo fit — and where a purpose-built distribution operating system, with the field-rep CRM built in, takes over.
Amoura vs a generic ERP for distribution
A generic ERP can run distribution, but you configure the medical realities — lot/expiry, FEFO, clinic approvals, margin floors, VAT/TRN invoicing — yourself, over months. Amoura ships those as defaults, with its own VAT/TRN invoicing and finance built for distribution. If you need full manufacturing, HR or MRP, a big ERP may still be the right tool.
See the comparison →Amoura vs a CRM for distribution
A CRM manages contacts, reps and pipeline, then hands off at the sale — it can't take a credit-checked order, enforce expiry and FEFO, hold a margin floor or raise a VAT/TRN invoice. Amoura has the field-rep CRM built in — clinics, visits, calendars, per-customer pricing and campaigns — and runs the operational chain a CRM can't touch. You don't buy Amoura and a CRM; the CRM is part of it. If all you need is contact and deal tracking for a non-distribution sales team, a standalone CRM may be enough.
See the comparison →Amoura vs spreadsheets for distribution
Spreadsheets plus WhatsApp is the most common way distributors run — and it leaves you blind on expiry, credit limits, margin floors and audit trail. Amoura closes those gaps with FEFO inventory, enforced credit and pricing, automatic VAT/TRN invoicing and a full audit log — one system instead of a dozen tabs and a re-keyed invoice.
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